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The entrepreneur's guide to marketing

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The entrepreneur's guide to marketing/ Robert F. Everett.
作者:	Everett, Robert F.
出版者:	Westport, Conn. :Praeger Publishers, : 2008.,
面頁冊數:	xvi, 179 p. :ill. ; : 25 cm.;
標題:	Marketing - Management. -
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313350493 (e-Book)

The entrepreneur's guide to marketing
Everett, Robert F.

The entrepreneur's guide to marketing[electronic resource] /Robert F. Everett. - Westport, Conn. :Praeger Publishers,2008. - xvi, 179 p. :ill. ;25 cm.

Includes bibliographical references and index.

Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.

ISBN: 0313350493 (e-Book)

LCCN: 2008032608Subjects--Topical Terms:

159377
Marketing
--Management.

LC Class. No.: HF5415.13 / .E896 2008

Dewey Class. No.: 658.8

The entrepreneur's guide to marketing
LDR:01489nmm a2200253 a 4500 001 169459
003 DLC
005 19991118120029.0
008 160302s2008 ctua sb 001 0 eng
010 $a 2008032608
020 $a 0313350493 (e-Book)
020 $a 9780313350498 (e-Book)
020 $a 0313350485 (alk. paper)
020 $a 9780313350481 (alk. paper)
035 $a ABC0313350493
040 $a DLC $c DLC $d DLC
050 0 $a HF5415.13 $b .E896 2008
082 0 0 $a 658.8 $2 22
100 1 $a Everett, Robert F. $3 330598
245 1 4 $a The entrepreneur's guide to marketing $h [electronic resource] / $c Robert F. Everett.
260 $a Westport, Conn. : $c 2008. $b Praeger Publishers,
300 $a xvi, 179 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
650 0 $a Marketing $x Management. $3 159377
650 0 $a Marketing $x Decision making. $3 313404
650 0 $a Small business marketing. $3 272556
650 0 $a Sales management. $3 100655
776 0 $c Original $z 0313350485
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313350498 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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