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Handbook of research on mobile marke...
~
Pousttchi, Key, (1970-)
Handbook of research on mobile marketing management
Record Type:
Electronic resources : Monograph/item
Title/Author:
Handbook of research on mobile marketing management/ [edited by] Key Pousttchi, Dietmar G. Wiedemann.
other author:
Pousttchi, Key,
Published:
Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2010.,
Description:
xxxii, 548 p. :ill. ; : 29 cm.;
Subject:
Telemarketing. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5
ISBN:
9781605660752 (ebook)
Handbook of research on mobile marketing management
Handbook of research on mobile marketing management
[electronic resource] /[edited by] Key Pousttchi, Dietmar G. Wiedemann. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010. - xxxii, 548 p. :ill. ;29 cm. - Advances in e-business research series (AEBR),1935-2700. - Advances in e-business research series,.
Includes bibliographical references (p. 484-528) and index.
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781605660752 (ebook)Subjects--Topical Terms:
133194
Telemarketing.
Subjects--Index Terms:
Advertiser adoption
LC Class. No.: HF5415.1265 / .H357 2010e
Dewey Class. No.: 658.8/72
Handbook of research on mobile marketing management
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[electronic resource] /
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[edited by] Key Pousttchi, Dietmar G. Wiedemann.
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Hershey, Pa. :
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c2010.
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IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
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xxxii, 548 p. :
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ill. ;
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29 cm.
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Advances in e-business research series (AEBR),
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1935-2700
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Includes bibliographical references (p. 484-528) and index.
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"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
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Mode of access: World Wide Web.
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Telemarketing.
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Internet marketing.
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Advertiser adoption
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Business models in mobile marketing
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Conceptualization of mobile marketing
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Consumer and advertiser perception and attitudes
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Cross-country comparison of consumer attitudes
653
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Interactions among mobile devices, applications, and users
653
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International mobile marketing regulation
653
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Location based services
653
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Mobile marketing campaign management
653
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Mobile marketing campaign planning
653
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Mobile marketing campaign types
653
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Mobile marketing metrics
653
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Mobile marketing practices
653
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Mobile marketing research
653
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Mobile marketing value system
653
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Mobile technologies
653
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Privacy issues and trust in mobile marketing
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Standardization in mobile marketing
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Success factors of mobile marketing
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Theory building in mobile marketing
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Pousttchi, Key,
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1970-
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Wiedemann, Dietmar G.,
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1977-
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IGI Global.
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Advances in e-business research series,
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1935-2700.
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Chapter PDFs via platform:
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-074-5
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