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Handbook of research on digital medi...
~
Eastin, Matthew S.
Handbook of research on digital media and advertising = user generated content consumption /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Handbook of research on digital media and advertising/ [edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
Reminder of title:
user generated content consumption /
other author:
Eastin, Matthew S.
Published:
Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2010.,
Description:
xxvi, 742 p. :ill. ; : 29 cm.;
Subject:
Advertising - Social aspects. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8
ISBN:
9781605667935 (ebook)
Handbook of research on digital media and advertising = user generated content consumption /
Handbook of research on digital media and advertising
user generated content consumption /[electronic resource] :[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2010. - xxvi, 742 p. :ill. ;29 cm.
Includes bibliographical references.
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781605667935 (ebook)Subjects--Topical Terms:
286621
Advertising
--Social aspects.Subjects--Index Terms:
Media regulation
LC Class. No.: HF5821 / .H318 2010e
Dewey Class. No.: 659.14/4
Handbook of research on digital media and advertising = user generated content consumption /
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Handbook of research on digital media and advertising
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[electronic resource] :
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user generated content consumption /
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[edited by] Matthew S. Eastin, Terry Daugherty, Neal M. Burns.
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Hershey, Pa. :
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c2010.
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IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
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xxvi, 742 p. :
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ill. ;
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29 cm.
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Includes bibliographical references.
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
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Mode of access: World Wide Web.
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Advertising
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Social aspects.
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Internet marketing
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Social aspects.
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Consumer behavior.
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Digital media
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Social aspects.
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Media regulation
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Product placement effectiveness
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Media and Web 2.0
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Audience engagement
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Virtual environments and virtual identities
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Marketing in virtual worlds
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Digital metrics
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Consumer-generated blog advertising
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Eastin, Matthew S.
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Daugherty, Terry,
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Burns, Neal M.,
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Chapter PDFs via platform:
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-792-8
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