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Online multimedia advertising = tech...
~
IGI Global.
Online multimedia advertising = techniques and technologies /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Online multimedia advertising/ Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.
Reminder of title:
techniques and technologies /
other author:
Hua, Xian-Sheng,
Published:
Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2011.,
Description:
xvi, 334 p. :ill. ; : 29 cm.;
Subject:
Internet advertising. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8
ISBN:
9781609601911 (ebook)
Online multimedia advertising = techniques and technologies /
Online multimedia advertising
techniques and technologies /[electronic resource] :Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2011. - xvi, 334 p. :ill. ;29 cm.
Includes bibliographical references.
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.
Mode of access: World Wide Web.
ISBN: 9781609601911 (ebook)Subjects--Topical Terms:
73062
Internet advertising.
Subjects--Index Terms:
Adapting online advertising techniques to television
LC Class. No.: HF6146.I58 / O56 2011eb
Dewey Class. No.: 659.14/4
Online multimedia advertising = techniques and technologies /
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Online multimedia advertising
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techniques and technologies /
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Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.
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Hershey, Pa. :
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c2011.
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IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
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xvi, 334 p. :
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ill. ;
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29 cm.
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Includes bibliographical references.
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"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.
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Mode of access: World Wide Web.
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Internet advertising.
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Adapting online advertising techniques to television
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Click-through rate estimation advertising
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Content and attention aware overlay for online video
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Contextual in-stream video advertising
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Online optimization of banner format and delivery
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Targeted mobile advertisement
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Virtual product placement
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Mei, Tao,
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IGI Global.
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Chapter PDFs via platform:
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8
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