| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
品牌至尊/ 湯姆.鄧肯(Tom Duncan), 珊卓.莫瑞艾提(Sandra Moriarty)原著 ; 廖宜怡譯. |
| Reminder of title: |
利用整合行銷創造終極價值 / |
| Author: |
鄧肯|q(Duncan, Tom), |
| other author: |
莫瑞艾提|q(Moriarty, Sandra), |
| Published: |
臺北市 :麥格羅.希爾, : 1999., |
| Description: |
382面 |
| Subject: |
市場學. - |
| Online resource: |
http://lb20.mcgrawhill.libraryandbook.net/FE/search_viewOpen.action?bookId=YsdsdebY18711d27Y |
| ISBN: |
9574931285 |