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Astute competition = the economics of strategic diversity /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Astute competition/ edited by Peter Johnson.
Reminder of title:	the economics of strategic diversity /
other author:	Johnson, Peter,
Published:	Boston :Elsevier B. V., : 2006.,
Description:	1 online resource (xx, 226 p.).
Notes:	Includes index.
Subject:	Entrepreneurship. -
Online resource:	http://www.emeraldinsight.com/1479-067x/11
ISBN:	9781849508186 (electronic bk.)

Astute competition = the economics of strategic diversity /
Astute competitionthe economics of strategic diversity /[electronic resource] :edited by Peter Johnson. - Boston :Elsevier B. V.,2006. - 1 online resource (xx, 226 p.). - Techology, innovation, entrepreneurship, and competitive strategy,v. 111479-067X ;. - Technology, innovation, entrepreneurship, and competitive strategy series ;v. 11..

Includes index.

The economics of strategic diversity / Peter Johnson -- Business models / Peter Johnson -- Routes to competitive advantage / Peter Johnson -- Economic rents / Peter Johnson -- The return on resources / Peter Johnson -- Business development / Peter Johnson -- Corporate strategy : purpose / Peter Johnson -- Corporate strategy : techniques / Peter Johnson -- Start-up strategy / Peter Johnson -- Summary, Observations and conclusion / Peter Johnson.

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisationeconomics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All haveunique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporaryeconomics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how thesemethods can be practically applied through tools andtechniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.

ISBN: 9781849508186 (electronic bk.)

LCCN: 2006050293Subjects--Topical Terms:

73086
Entrepreneurship.

LC Class. No.: HD30.28 / .J64 2006

Dewey Class. No.: 658.4/012

Universal Decimal Class. No.: 338.6

Astute competition = the economics of strategic diversity /
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505 0 $a The economics of strategic diversity / Peter Johnson -- Business models / Peter Johnson -- Routes to competitive advantage / Peter Johnson -- Economic rents / Peter Johnson -- The return on resources / Peter Johnson -- Business development / Peter Johnson -- Corporate strategy : purpose / Peter Johnson -- Corporate strategy : techniques / Peter Johnson -- Start-up strategy / Peter Johnson -- Summary, Observations and conclusion / Peter Johnson.
520 $a This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisationeconomics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All haveunique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporaryeconomics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how thesemethods can be practically applied through tools andtechniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.
588 $a Description based on print version record.
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