新生學校財團法人新生醫護管理專科學校圖書館 |

International business scholarship = AIB fellows on the first 50 years and beyond /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	International business scholarship/ edited by Jean J. Boddewyn.
其他題名:	AIB fellows on the first 50 years and beyond /
其他作者:	Boddewyn, J. J.
出版者:	Bingley, U.K. :Emerald, : 2008.,
面頁冊數:	1 online resource (xiv, 416 p.).
附註:	Includes indexes.
標題:	Business & Economics - International -
電子資源:	http://www.emeraldinsight.com/1064-4857/14
ISBN:	9781849505505 (electronic bk.)

International business scholarship = AIB fellows on the first 50 years and beyond /
International business scholarshipAIB fellows on the first 50 years and beyond /[electronic resource] :edited by Jean J. Boddewyn. - Bingley, U.K. :Emerald,2008. - 1 online resource (xiv, 416 p.). - Research in global strategic management,v. 141064-4857 ;. - Research in global strategic management ;v. 15..

Includes indexes.

Introduction / Jean J. Boddewyn -- history of the AIB fellows : 1975-2008 / Jean J. Boddewyn -- International business history : an AIB tradition / Mira Wilkins -- International business and finance scholarship/ Raj Aggarwal -- Reassesing global marketing strategy / Susan P. Douglas and C. Samuel Craig -- Internalization theory and its impact on thefield of international business / Alan M. Rugman and Alain Verbeke -- The internationalization of multinationals / Yair Aharoni and Ravi Ramamurti -- Obstacles to globalization : a research agenda / Jack Behrman -- Rigor in international business research : a review and methodological recommendations / S. Tamer Cavusgil, Z. Seyda Delignoul and David A.Griffith -- New directions in international-business research : a personal viewpoint / John Dunning -- Global sourcing strategy and performance : a fit versus balance perspective / MasaakiKotabe, Janet Y. Murrayand Michael J. Mol -- A historical examination of the evolution of international advertising standardization/adaptation thought / John K. Ryans Jr., David Griffith and Subhash Jain -- Creating insight : the imperative for research in international business / John Stopford -- Simulation as virtual reality in international-business education / Hans Thorelli -- International-business scholarship : contributing to a broader definition of success / Nancy Adler -- Interorganizational cooperation and our manifest destiny : an evolutionary perspective / Farok J. Contractor -- The development of international-management knowledge in the German-speaking countries / Klaus Macharzina -- The race between the forces leading to a first or last global civilization / Howard V. Perlmutter.

The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. Most of its 60 members have contributed to this edited volume as authors, co-authors and reviewers, including such noteworthy scholars as John Dunning, Alan Rugman and Yair Aharoni, among many others.Its chapters examine aspects of the growth of the field, evaluate our present state of knowledge and outline future lines of research. They cover the growth of several functional areas (marketing, advertising, finance, etc.), review problems of methodological rigor in IB research, trace the history and evolution of IB studies and their likely future trajectories, raise ethical and moral issues about IB practices and evaluate the impact of major theories on IB studies. A couple of chapters cover the history of international business and of the AIB Fellows Group. Altogether, this book providesa benchmark of where IB knowledge stands today and will grow in coming years.

ISBN: 9781849505505 (electronic bk.)Subjects--Topical Terms:

333045
Business & Economics
--International

LC Class. No.: HD2755.5 / .I58 2008

Dewey Class. No.: 338.88

Universal Decimal Class. No.: 658

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