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New challenges to international marketing

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	New challenges to international marketing/ edited by Rudolf N. Sinkovics, Pervez N. Ghauri.
其他作者:	Sinkovics, Rudolf R.,
出版者:	Bingley, U.K. :Emerald, : c2009.,
面頁冊數:	1 online resource (xi, 418 p.) :ill. :
標題:	Export marketing - Research. -
電子資源:	http://www.emeraldinsight.com/1474-7979/20
ISBN:	9781848554696 (electronic bk.)

New challenges to international marketing
New challenges to international marketing[electronic resource] /edited by Rudolf N. Sinkovics, Pervez N. Ghauri. - Bingley, U.K. :Emerald,c2009. - 1 online resource (xi, 418 p.) :ill. - Advances in international marketing,v. 201474-7979 ;. - Advances in international marketing ;v. 21..

Includes bibliographical references.

Introduction / Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms / Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia / Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study / Konstantinos Poulis and Mo Yamim -- Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations / Sanna Sundqvist and Olli Kuivalainen -- Internationalisationand technological innovation: empirical evidence on theirmutual relationship / Diana Filipescu, Alex Rialp and Josep Rialp -- The role of innovative and entrepreneurial behavior in internationalization processes/ Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations / Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- Do firms create value through international strategic alliances? / Chia-Ling'Eunice' Liu -- What causes break-ups? Factors driving the dissolutionof marketing-oriented international joint-ventures / Mehmet Berk Talayand M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value / Z. Seyda Deligonul -- The use of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage / Thomas Salzberger, Hartmut Holzmïller and Anne Souchon -- The dynamics of technological readiness inmarketing units: why cross-cultural examination is necessary / R. Glenn Richey, Daniel Bachrach, Michael Harvey andHui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing / Z. Seyda Deligonul.

Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internalenvironment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global accountmanagement, procurement and internationalsupplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement. The volume is organized in foursections. Section one presents a selection of papers that focus on the internationalization processof the firm.Section two combines studies with a small firm perspective and a focuson entrepreneurship. In the section on collaborative relationships, three studies examine value creation in strategicalliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. The final section is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.

ISBN: 9781848554696 (electronic bk.)Subjects--Topical Terms:

333344
Export marketing
--Research.

LC Class. No.: HF5415 / .N49 2009

Dewey Class. No.: 658.84

Universal Decimal Class. No.: 339.5

New challenges to international marketing
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520 $a Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internalenvironment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global accountmanagement, procurement and internationalsupplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement. The volume is organized in foursections. Section one presents a selection of papers that focus on the internationalization processof the firm.Section two combines studies with a small firm perspective and a focuson entrepreneurship. In the section on collaborative relationships, three studies examine value creation in strategicalliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. The final section is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.
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