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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Record Type:	Electronic resources : Monograph/item
Title/Author:	Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research/ edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
other author:	Woodside, Arch.
Published:	Bingley, U.K. :Emerald, : 2009.,
Description:	1 online resource (xi, 308 p.).
Notes:	Includes index.
Subject:	Business & Economics - Industries -
Online resource:	http://www.emeraldinsight.com/1871-3173/3
ISBN:	9781849506045 (electronic bk.)

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research[electronic resource] /edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. - Bingley, U.K. :Emerald,2009. - 1 online resource (xi, 308 p.). - Advances in culture, tourism and hospitality research,v. 31871-3173 ;. - Advances in culture, tourism and hospitality research ;v. 5..

Includes index.

Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / AlfredOgle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours andhotels / Xuan Van Tran, ArchG. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior(e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions resultin tourism behavior.

ISBN: 9781849506045 (electronic bk.)Subjects--Topical Terms:

332986
Business & Economics
--Industries

LC Class. No.: G155.7 / .P47 2009

Dewey Class. No.: 338.4791

Universal Decimal Class. No.: 338.48

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
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520 $a Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior(e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions resultin tourism behavior.
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