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Organizational culture, business-to-business relationships, and interfirm networks

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Organizational culture, business-to-business relationships, and interfirm networks/ edited by Arch G. Woodside.
其他作者:	Woodside, Arch G.
出版者:	Bingley, U.K. :Emerald, : 2010.,
面頁冊數:	1 online resource (503 p.)
標題:	Business & Economics - Marketing -
電子資源:	http://www.emeraldinsight.com/1069-0964/16
ISBN:	9780857243065 (electronic bk.)

Organizational culture, business-to-business relationships, and interfirm networks
Organizational culture, business-to-business relationships, and interfirm networks[electronic resource] /edited by Arch G. Woodside. - Bingley, U.K. :Emerald,2010. - 1 online resource (503 p.) - Advances in business marketing and purchasing,v. 161069-0964 ;. - Advances in business marketing & purchasing ;v. 17..

ch. 1. Introduction : theory and practice of organizational culture,B2B relationships, and interfirm networks / Arch G. Woodside -- ch. 2.Discourses in organizational culture : bank managers and employees perceived relationships and performance / Farah Asif -- ch. 3. Modeling the structure ofbusiness-to-business relationships / Sergio Biggemann --ch. 4. Understanding and modeling the dynamics of business-to-businessrelationships / Sergio Biggemann -- ch. 5. Structure and dynamics of business-to-business relationships / Sergio Biggemann -- ch. 6. Organizational innovation and outcomes in SMEs / Sylvie Laforet -- ch. 7. Anatomy of relationship significance : a critical realist exploration / Filipe J. Sousa, Luis M. de Castro -- ch. 8. Markets-as-networks theory : areview / Filipe J. Sousa -- ch. 9. Metatheories in research : positivism, postmodernism, and critical realism / Filipe J. Sousa.

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these paradoxes. Extended chapter lengths allow for a deeper analysis intothe structures and dynamics of business relationships. Two research reports by Sergio Biggemann present three-years of intensive face-to-facedata collection on how interfirm relations form, operate, and change; Biggemans reports include unedited direct quotes from suppliers, focal firms, and customers on their interfirm relationshipsthese studies provide a deep understanding of quality relationships. In three separate but related reportsSylvie Laforet shows that making mistakes is inherentin organizational innovationsunderstanding howorganizations work through such mistakes is an important key to understanding success versus failure in innovation outcomes. Volume 16 is for readers who want to go deep into how B2B relationships actually work, and frequently, do not work.

ISBN: 9780857243065 (electronic bk.)Subjects--Topical Terms:

333056
Business & Economics
--Marketing

LC Class. No.: HD69.S8 / O74 2010

Dewey Class. No.: 658.044

Universal Decimal Class. No.: 658

Organizational culture, business-to-business relationships, and interfirm networks
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