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Advertising and differentiated products

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Advertising and differentiated products/ edited by Michael R. Baye, Jon P. Nelson.
其他作者:	Heene, Aimé.
出版者:	Bingley, U.K. :Emerald, : 2001.,
面頁冊數:	1 online resource (ix, 295 p.).
標題:	Business & Economics - Strategic Planning. -
電子資源:	http://www.emeraldinsight.com/0278-0984/10
ISBN:	9781849501248 (electronic bk.)

Advertising and differentiated products
Advertising and differentiated products[electronic resource] /edited by Michael R. Baye, Jon P. Nelson. - Bingley, U.K. :Emerald,2001. - 1 online resource (ix, 295 p.). - Advances in applied microeconomics,v. 100278-0984 ;. - Advances in applied microeconomics ;v. 14..

Effects of advertising on U.S. non-alcoholic beverage demand : evidence from a two-stage rotterdam model / Henry W. Kinnucan, Yuliang Miao,Hui Xiao, Harry M. Kaiser -- The value of advertising in a magazine bundle / Craig A. Depken, Dennis P. Wilson -- Pricing dynamics of multiproduct retailers / Daniel Hosken, David Matsa, David Reiffen -- Product innovation in services : a framework for analysis / Roger Betancourt, David Gautschi -- Asymptotic efficiency in Stackelberg markets with incomplete information / Jianbo Zhang, Zhentang Zhang -- Advertising coopetition : Who pays? Who gains? / James A. Dearden, Gary L. Lilien -- A model of vertical differentiation, brand loyalty, and persuasive advertising / Victor J. Tremblay, Carlos Martins-Filho -- Alcohol advertising and advertising bans : a survey of research methods, results, and policyimplications / Jon P. Nelson -- The long-run demand for alcoholic beverages and the advertising debate : a cointegration analysis / Coulson N. Edward, John R. Moran, Jon P. Nelson -- Mandated exclusive territories : efficiency effects and regulatory selection bias / Tim R. Sass, David S. Saurman -- Race and radio : preference externalities, minority ownership, and the provision of programming to minorities / Peter Siegelman, Joel Waldfogel.

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives.

ISBN: 9781849501248 (electronic bk.)Subjects--Topical Terms:

332634
Business & Economics
--Strategic Planning.

LC Class. No.: HF5823 / .A38 2001

Dewey Class. No.: 659.1

Universal Decimal Class. No.: 347.777

Advertising and differentiated products
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520 $a This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives.
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650 7 $a Business & Economics $x Management Science. $2 bisacsh $3 332865
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