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Reviving traditions in research on international market entry

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Reviving traditions in research on international market entry/ edited by Tiger Li.
其他作者:	Li, Tiger.
出版者:	Amsterdam ;JAI, : 2003.,
面頁冊數:	1 online resource (ix, 169 p.) :ill., map :
標題:	International business enterprises. -
電子資源:	http://www.emeraldinsight.com/1474-7979/14
ISBN:	9781849502283 (electronic bk.)

Reviving traditions in research on international market entry
Reviving traditions in research on international market entry[electronic resource] /edited by Tiger Li. - Amsterdam ;JAI,2003. - 1 online resource (ix, 169 p.) :ill., map - Advances in international marketing,v. 141474-7979 ;. - Advances in international marketing ;v. 21..

Includes bibliographical references and index.

Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry /Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / ShaomingZou, CharlesR Taylor, Er (Eric) Fang -- Channel integration decisionsin new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng --Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.

In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on graymarket has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creatinga favorable environment to attract foreign direct investment and promote export. Written by a groupof internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.

ISBN: 9781849502283 (electronic bk.)Subjects--Topical Terms:

73270
International business enterprises.

LC Class. No.: HF1416 / .R48 2003

Dewey Class. No.: 658.84072

Universal Decimal Class. No.: 339.5

Reviving traditions in research on international market entry
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520 $a In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on graymarket has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creatinga favorable environment to attract foreign direct investment and promote export. Written by a groupof internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.
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