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Review of marketing research. Volume 1 /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Review of marketing research/ edited by Naresh K. Malhotra.
其他作者:	Malhotra, Naresh K.
出版者:	Bingley, U.K. :Emerald, : 2005.,
面頁冊數:	1 online resource (xii, 336 p.) :ill. :
附註:	Includes index.
標題:	Business & Economics - Marketing -
電子資源:	http://www.emeraldinsight.com/1548-6435/1
ISBN:	9780857247230 (electronic bk.)

Review of marketing research. Volume 1 /
Review of marketing researchVolume 1 /[electronic resource].edited by Naresh K. Malhotra. - Bingley, U.K. :Emerald,2005. - 1 online resource (xii, 336 p.) :ill. - Review of marketing research,1548-6435.

Includes index.

A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse andthe collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Kent B. Monroe -- The resource-advantage theory of competition : a review / Robert M. Morgan -- Toward an integrated model of business performance / Sundar G. Bharadwaj, Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles and Can Uslay.

The 'Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literaturereviews, cutting-edge methodologies, empirical studies, emerging trends, international developments,guidelines for implementation, and suggestions for future theory development and testing. Edited byNaresh K. Malhotra along with a distinguished editorial review board drawn from the leading figuresin marketingresearch and theory, the annual "RMR" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-boardview of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

ISBN: 9780857247230 (electronic bk.)Subjects--Topical Terms:

333065
Business & Economics
--Marketing

LC Class. No.: HF5415.2 / .R48 2005

Dewey Class. No.: 658.83

Universal Decimal Class. No.: 339.1

Review of marketing research. Volume 1 /
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