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Research on international service marketing = a state of the art /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Research on international service marketing/ guest edited by Pieter Pauwels and Ko de Ruyter.
其他題名:	a state of the art /
其他作者:	Pauwels, Pieter.
出版者:	Amsterdam ;Elsevier JAI, : 2005.,
面頁冊數:	1 online resource (ix, 197 p.) :ill. :
附註:	State of the art report.
標題:	Service industries - Marketing. -
電子資源:	http://www.emeraldinsight.com/1474-7979/15
ISBN:	9781849503310 (electronic bk.)

Research on international service marketing = a state of the art /
Research on international service marketinga state of the art /[electronic resource] :guest edited by Pieter Pauwels and Ko de Ruyter. - 1st ed. - Amsterdam ;Elsevier JAI,2005. - 1 online resource (ix, 197 p.) :ill. - Advances in international marketing,v. 151474-7979 ;. - Advances in international marketing ;v. 21..

State of the art report.

Includes bibliographical references and index.

Preface / S. Tamer Cavusgil -- Research on international service marketing: enrichment and challenges / Pieter Pauwels, Ko de Ruyter -- Managing service relationships in a global economy: exploring the impact of national culture on the relevance of customer relational benefits forgaining loyal customers / Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler, Michael Paul -- A cross-cultural investigation of relationship marketing effectiveness in retail services: a contingency approach / Gaby Odekerken-Schröder, Kristof De Wulf, Kristy E. Reynolds--The role of socially desirable responding in international services research / Marcel van Birgelen, Ko de Ruyter, Martin Wetzels -- The internationalization process of service providers: a literature review / Tinne Lommelen, Paul Matthyssens -- Entry mode choice in service firms:a review of contemporary research / Aileen Kennedy -- Marketing industrial project-related services internationally: a multi-lingual literature review / Maria Anne Skaates, Bernard Cova -- International consulting providers and multilateral institutions: networks and internationalization / Catherine Welch.

A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategiesof service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.

ISBN: 9781849503310 (electronic bk.)Subjects--Topical Terms:

291921
Service industries
--Marketing.

LC Class. No.: HD9980.5 / .R47 2005

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 339.5

Research on international service marketing = a state of the art /
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