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Brand management = research, theory ...

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Bjerre, Mogens, (1959-)

Brand management = research, theory and practice /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand management/ Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Reminder of title:	research, theory and practice /
Author:	Heding, Tilde.
other author:	Knudtzen, Charlotte F.
Published:	Abingdon, Oxon ;Routledge, : 2008.,
Description:	xviii, 267 p. :ill. ; : 24 cm.;
Subject:	Brand name products - Management. -
Online resource:	Click here to view
ISBN:	9780203996171 (e-book : PDF)

Brand management = research, theory and practice /
Heding, Tilde.

Brand managementresearch, theory and practice /[electronic resource] :Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,2008. - xviii, 267 p. :ill. ;24 cm.

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9780203996171 (e-book : PDF)Subjects--Topical Terms:

159411
Brand name products
--Management.

LC Class. No.: HD69.B7 / H43 2008

Dewey Class. No.: 658.827

Brand management = research, theory and practice /
LDR:00826nmm 2200217 a 4500 001 171359
003 FlBoTFG
005 20091230162920.0
008 160302s2008 enka sb 001 0 eng d
020 $a 9780203996171 (e-book : PDF)
020 $a 9780415443265 (hbk.)
035 $a 00000070
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HD69.B7 $b H43 2008
082 0 0 $a 658.827 $2 22
100 1 $a Heding, Tilde. $3 334504
245 1 0 $a Brand management $h [electronic resource] : $b research, theory and practice / $c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
260 $a Abingdon, Oxon ; $a New York : $c 2008. $b Routledge,
300 $a xviii, 267 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
538 $a Mode of access: World Wide Web.
650 0 $a Brand name products $x Management. $3 159411
650 0 $a Branding (Marketing) $3 131614
700 1 $a Knudtzen, Charlotte F. $3 146865
700 1 $a Bjerre, Mogens, $d 1959- $3 334505
776 1 $z 9780415443265
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203996178 $z Click here to view

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