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Creating images and the psychology of marketing communication

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating images and the psychology of marketing communication/ edited by Lynn R. Kahle & Chung-Hyun Kim.
other author:	Kahle, Lynn R.
Published:	Mahwah :Lawrence Erlbaum Associates, Publishers, : 2006.,
Description:	xxxv, 405 p. :ill. ; : 24 cm.;
Subject:	Consumers' preferences -
Online resource:	Click here to view
ISBN:	9781410617392 (e-book : PDF)

Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication[electronic resource] /edited by Lynn R. Kahle & Chung-Hyun Kim. - Mahwah :Lawrence Erlbaum Associates, Publishers,2006. - xxxv, 405 p. :ill. ;24 cm.

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9781410617392 (e-book : PDF)Subjects--Topical Terms:

146922
Consumers' preferences

LC Class. No.: HF5415.32 / .C74 2006

Dewey Class. No.: 658.8343

Creating images and the psychology of marketing communication
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003 FlBoTFG
005 20091230162924.0
008 160302s2006 njua sb 001 0 eng d
020 $a 9781410617392 (e-book : PDF)
020 $a 9780805852165 (hbk.)
035 $a 00000126
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HF5415.32 $b .C74 2006
082 0 0 $a 658.8343 $2 22
245 0 0 $a Creating images and the psychology of marketing communication $h [electronic resource] / $c edited by Lynn R. Kahle & Chung-Hyun Kim.
260 $a Mahwah : $c 2006. $b Lawrence Erlbaum Associates, Publishers,
300 $a xxxv, 405 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
538 $a Mode of access: World Wide Web.
650 0 $a Consumers' preferences $3 146922
650 0 $a Consumer behavior $3 146711
650 0 $a Imagery (Psychology) $3 262607
650 0 $a Brand choice. $3 310677
650 0 $a Attachment behavior. $3 73660
650 0 $a Communication in marketing. $3 231217
700 1 $a Kahle, Lynn R. $3 334639
700 1 $a Kim, Ch�ung-hy�on, $d 1950- $3 334640
776 1 $z 9780805852165
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=1410617394 $z Click here to view

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