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Cross-cultural marketing = theory, practice and relevance /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cross-cultural marketing/ Dawn Burton.
Reminder of title:	theory, practice and relevance /
Author:	Burton, Dawn,
Published:	Abingdon, Oxon ;Routledge, : 2008.,
Description:	319 p. ;24 cm.;
Subject:	Marketing. -
Online resource:	Click here to view
ISBN:	9780203889343 (e-book : PDF)

Cross-cultural marketing = theory, practice and relevance /
Burton, Dawn,1961-

Cross-cultural marketingtheory, practice and relevance /[electronic resource] :Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - 319 p. ;24 cm.

Includes bibliographical references and index.

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

Mode of access: World Wide Web.

ISBN: 9780203889343 (e-book : PDF)Subjects--Topical Terms:

73316
Marketing.

LC Class. No.: HF5415 / .B7763 2008

Dewey Class. No.: 658.80089

Cross-cultural marketing = theory, practice and relevance /
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300 $a 319 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
538 $a Mode of access: World Wide Web.
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650 0 $a Multiculturalism. $3 89145
650 0 $a Minority consumers. $3 334662
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