| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Fundamentals of marketing/ Marilyn A. Stone and John Desmond. |
| Author: |
Stone, Marilyn A. |
| other author: |
Desmond, John, |
| Published: |
New York, NY :Routledge, : 2006., |
| Description: |
xxiv, 480 p. :ill. ; : 26 cm.; |
| Subject: |
Marketing. - |
| Online resource: |
Click here to view |
| ISBN: |
9780203030783 (e-book : PDF) |