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Interpretation in social life, socia...
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O'Shaugnessy, John, (1927-)
Interpretation in social life, social science, and marketing
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Interpretation in social life, social science, and marketing/ John O'Shaugnessy.
作者:
O'Shaugnessy, John,
出版者:
New York :Routledge, : 2009.,
面頁冊數:
viii, 227 p. ;24 cm.;
標題:
Social sciences. -
電子資源:
Click here to view
ISBN:
9780203871010 (e-book : PDF)
Interpretation in social life, social science, and marketing
O'Shaugnessy, John,1927-
Interpretation in social life, social science, and marketing
[electronic resource] /John O'Shaugnessy. - New York :Routledge,2009. - viii, 227 p. ;24 cm. - Routledge interpretive marketing research ;9. - Routledge interpretive marketing research series ;8..
Includes bibliographical references and index.
Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.
Mode of access: World Wide Web.
ISBN: 9780203871010 (e-book : PDF)Subjects--Topical Terms:
88638
Social sciences.
LC Class. No.: BF367 / .O85 2009
Dewey Class. No.: 153.32
Interpretation in social life, social science, and marketing
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Click here to view
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