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Interpreting consumer choice = the b...
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Foxall, G. R.
Interpreting consumer choice = the behavioral perspective model /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Interpreting consumer choice/ Gordon R. Foxall.
Reminder of title:
the behavioral perspective model /
Author:
Foxall, G. R.
Published:
New York :Routledge, : 2010.,
Description:
186 p. :ill. ; : 24 cm.;
Subject:
Consumers - Attitudes. -
Online resource:
Click here to view
ISBN:
9780203866894 (e-book : PDF)
Interpreting consumer choice = the behavioral perspective model /
Foxall, G. R.
Interpreting consumer choice
the behavioral perspective model /[electronic resource] :Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10. - Routledge interpretive marketing research series ;8..
Includes bibliographical references (p. [163]-180) and index.
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
Mode of access: World Wide Web.
ISBN: 9780203866894 (e-book : PDF)Subjects--Topical Terms:
231873
Consumers
--Attitudes.
LC Class. No.: HF5415.32 / .F686 2010
Dewey Class. No.: 658.8342
Interpreting consumer choice = the behavioral perspective model /
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Includes bibliographical references (p. [163]-180) and index.
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Click here to view
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