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Marketing = the basics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing/ Karl Moore and Niketh Pareek.
Reminder of title:	the basics /
Author:	Moore, Karl,
other author:	Pareek, Niketh.
Published:	London ;Routledge, : 2010.,
Description:	239 p. :ill. ; : 21 cm.;
Subject:	Marketing - Management. -
Online resource:	Click here to view
ISBN:	9780203870341 (e-book : PDF)

Marketing = the basics /
Moore, Karl,1955-

Marketingthe basics /[electronic resource] :Karl Moore and Niketh Pareek. - 2nd ed. - London ;Routledge,2010. - 239 p. :ill. ;21 cm. - The basics. - Basics (Routledge (Firm)).

Includes bibliographical references and index.

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

Mode of access: World Wide Web.

ISBN: 9780203870341 (e-book : PDF)Subjects--Topical Terms:

159377
Marketing
--Management.

LC Class. No.: HF5415.13 / .M664 2010

Dewey Class. No.: 658.8

Marketing = the basics /
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008 160302s2010 enka sb 001 0 eng d
020 $a 9780203870341 (e-book : PDF)
020 $a 9780415778992 (hbk.)
035 $a 00000358
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HF5415.13 $b .M664 2010
082 0 0 $a 658.8 $2 22
100 1 $a Moore, Karl, $d 1955- $3 335156
245 1 0 $a Marketing $h [electronic resource] : $b the basics / $c Karl Moore and Niketh Pareek.
250 $a 2nd ed.
260 $a London ; $a New York : $c 2010. $b Routledge,
300 $a 239 p. : $b ill. ; $c 21 cm.
490 1 $a The basics
504 $a Includes bibliographical references and index.
505 0 $a What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Management. $3 159377
650 0 $a Marketing research. $3 73245
650 0 $a Consumer behavior $x Research. $3 195471
650 0 $a Export marketing $x Management. $3 158665
700 1 $a Pareek, Niketh. $3 335157
776 1 $z 9780415778992
776 1 $z 0415778999
776 1 $z 9780415779005
776 1 $z 0415779006
830 0 $a Basics (Routledge (Firm)) $3 335155
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203870344 $z Click here to view

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