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The media handbook = a complete guid...
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Katz, Helen E.
The media handbook = a complete guide to advertising media selection, planning, research, and buying /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The media handbook/ by Helen Katz.
其他題名:
a complete guide to advertising media selection, planning, research, and buying /
作者:
Katz, Helen E.
出版者:
New York :Routledge, : 2010.,
面頁冊數:
xii, 212 p. :ill. ; : 24 cm.;
標題:
Advertising media planning. -
電子資源:
Click here to view
ISBN:
9780203864555 (e-book : PDF)
The media handbook = a complete guide to advertising media selection, planning, research, and buying /
Katz, Helen E.
The media handbook
a complete guide to advertising media selection, planning, research, and buying /[electronic resource] :by Helen Katz. - 4th ed. - New York :Routledge,2010. - xii, 212 p. :ill. ;24 cm. - Communication series. - Communication series..
Includes bibliographical references and index.
1. What is media? -- 2. Media in the marketing context -- 3. Developing optimal media objectives -- 4. Exploring the media. Part 1, Traditional -- 5. Exploring the media. Part 2, Beyond traditional -- 6. Terms, calculations, and considerations -- 7. Creating the plan -- 8. Offering alternatives -- 9. Making the media buys -- 10. Evaluating the media plan.
Mode of access: World Wide Web.
ISBN: 9780203864555 (e-book : PDF)Subjects--Topical Terms:
291939
Advertising media planning.
LC Class. No.: HF5826.5 / .K38 2010
Dewey Class. No.: 659
The media handbook = a complete guide to advertising media selection, planning, research, and buying /
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Click here to view
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