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Marketing the e-business
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Marketing the e-business/ by Lisa Harris and Charles Dennis.
作者:
Harris, Lisa,
其他作者:
Dennis, Charles
出版者:
New York :Routledge, : 2008.,
面頁冊數:
xx, 341 p. :ill. ; : 23 cm.;
標題:
Internet marketing. -
電子資源:
Click here to view
ISBN:
9780203933169 (e-book : PDF)
Marketing the e-business
Harris, Lisa,1968-
Marketing the e-business
[electronic resource] /by Lisa Harris and Charles Dennis. - 2nd ed. - New York :Routledge,2008. - xx, 341 p. :ill. ;23 cm. - Routledge e-business series. - Routledge e-business series..
Includes bibliographical references and index.
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing.
Mode of access: World Wide Web.
ISBN: 9780203933169 (e-book : PDF)Subjects--Topical Terms:
73029
Internet marketing.
LC Class. No.: HF5415.1265 / .H376 2008
Dewey Class. No.: 658.872
Marketing the e-business
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Click here to view
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