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Don't think pink = what really makes...
~
Learned, Andrea.
Don't think pink = what really makes women buy--and how to increase your share of this crucial market /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Don't think pink/ Lisa Johnson, Andrea Learned.
Reminder of title:
what really makes women buy--and how to increase your share of this crucial market /
Author:
Johnson, Lisa,
other author:
Learned, Andrea.
Published:
New York :AMACOM, : c2004.,
Description:
x, 230 p. ;24 cm.;
Subject:
Women consumers. -
Online resource:
An electronic book accessible through the World Wide Web; click for information
ISBN:
0814428002 (electronic bk.)
Don't think pink = what really makes women buy--and how to increase your share of this crucial market /
Johnson, Lisa,1967-
Don't think pink
what really makes women buy--and how to increase your share of this crucial market /[electronic resource] :Lisa Johnson, Andrea Learned. - New York :AMACOM,c2004. - x, 230 p. ;24 cm.
Includes bibliographical references (p. 223) and index.
Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 0814428002 (electronic bk.)Subjects--Topical Terms:
290053
Women consumers.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HC79.C6 / J64 2004eb
Dewey Class. No.: 658.8/34/082
Don't think pink = what really makes women buy--and how to increase your share of this crucial market /
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what really makes women buy--and how to increase your share of this crucial market /
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Includes bibliographical references (p. 223) and index.
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An electronic book accessible through the World Wide Web; click for information
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20654-43021
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