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Chaotic markets = thriving in a worl...
~
Samli, A. Coskun.
Chaotic markets = thriving in a world of unpredictability /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Chaotic markets/ A. Coskun Samli.
Reminder of title:
thriving in a world of unpredictability /
Author:
Samli, A. Coskun.
Published:
Westport, Conn. :Praeger Publishers, : 2007.,
Description:
xxvii, 198 p. :ill. ; : 25 cm.;
Subject:
Marketing. -
Online resource:
http://ebooks.greenwood.com/reader.jsp?x=C9371&p=cover
ISBN:
1573567582 (electronic bk.)
Chaotic markets = thriving in a world of unpredictability /
Samli, A. Coskun.
Chaotic markets
thriving in a world of unpredictability /[electronic resource] :A. Coskun Samli. - Westport, Conn. :Praeger Publishers,2007. - xxvii, 198 p. :ill. ;25 cm.
Includes bibliographical references (p. [185]-192) and index.
The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.
Available via the World Wide Web.
ISBN: 1573567582 (electronic bk.)
Standard No.: 9781573567589(electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
73316
Marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415 / .S2715 2007eb
Dewey Class. No.: 658.8/101
Chaotic markets = thriving in a world of unpredictability /
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Chaotic markets
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thriving in a world of unpredictability /
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A. Coskun Samli.
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2007.
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Praeger Publishers,
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xxvii, 198 p. :
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ill. ;
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Includes bibliographical references (p. [185]-192) and index.
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The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript.
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Available via the World Wide Web.
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