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The affluent consumer = marketing an...
~
Mazze, Edward M.
The affluent consumer = marketing and selling the luxury lifestyle /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The affluent consumer/ Ronald D. Michman and Edward M. Mazze.
Reminder of title:
marketing and selling the luxury lifestyle /
Author:
Michman, Ronald D.
other author:
Mazze, Edward M.
Published:
Westport, Conn. :Praeger Publishers, : 2006.,
Description:
x, 194 p. ;25 cm.;
Subject:
Affluent consumers - United States. -
Online resource:
http://ebooks.greenwood.com/reader.jsp?x=C9282&p=cover
ISBN:
0313086516 (electronic bk.)
The affluent consumer = marketing and selling the luxury lifestyle /
Michman, Ronald D.
The affluent consumer
marketing and selling the luxury lifestyle /[electronic resource] :Ronald D. Michman and Edward M. Mazze. - Westport, Conn. :Praeger Publishers,2006. - x, 194 p. ;25 cm.
Includes bibliographical references (p. [175]-185) and index.
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.
Available via the World Wide Web.
ISBN: 0313086516 (electronic bk.)
Standard No.: 9780313086519(electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
341790
Affluent consumers
--United States.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.33.U6 / M53 2006eb
Dewey Class. No.: 658.8/343
The affluent consumer = marketing and selling the luxury lifestyle /
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marketing and selling the luxury lifestyle /
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Includes bibliographical references (p. [175]-185) and index.
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Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
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