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The entrepreneur's strategy guide = ...
~
Cannon, J. Thomas.
The entrepreneur's strategy guide = ten keys for achieving marketplace leadership and operational excellence /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The entrepreneur's strategy guide/ Tom Cannon.
Reminder of title:
ten keys for achieving marketplace leadership and operational excellence /
Author:
Cannon, J. Thomas.
Published:
Westport, Conn. :Praeger, : 2006.,
Description:
xv, 301 p. :ill. ; : 25 cm.;
Subject:
Entrepreneurship. -
Online resource:
http://ebooks.greenwood.com/reader.jsp?x=C8904&p=cover
ISBN:
0313056498 (electronic bk.)
The entrepreneur's strategy guide = ten keys for achieving marketplace leadership and operational excellence /
Cannon, J. Thomas.
The entrepreneur's strategy guide
ten keys for achieving marketplace leadership and operational excellence /[electronic resource] :Tom Cannon. - Westport, Conn. :Praeger,2006. - xv, 301 p. :ill. ;25 cm.
Includes bibliographical references (p. [281]-293) and index.
Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.
Available via the World Wide Web.
ISBN: 0313056498 (electronic bk.)
Standard No.: 9780313056499(electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
73086
Entrepreneurship.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HB615 / .C36 2006eb
Dewey Class. No.: 658.4/21
The entrepreneur's strategy guide = ten keys for achieving marketplace leadership and operational excellence /
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ten keys for achieving marketplace leadership and operational excellence /
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Includes bibliographical references (p. [281]-293) and index.
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Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.
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