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Selling the dream = why advertising is good business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selling the dream/ John Hood.
Reminder of title:	why advertising is good business /
Author:	Hood, John M.
Published:	Westport, Conn. :Praeger Publishers, : 2005.,
Description:	x, 258 p. ;25 cm.;
Subject:	Advertising - Social aspects. -
Online resource:	http://www.ebooks.greenwood.com/reader.jsp?x=C8435&p=cover
ISBN:	031303687X (electronic bk.)

Selling the dream = why advertising is good business /
Hood, John M.1966-

Selling the dreamwhy advertising is good business /[electronic resource] :John Hood. - Westport, Conn. :Praeger Publishers,2005. - x, 258 p. ;25 cm.

Includes bibliographical references (p. [225]-249) and index.

Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2006.

Available via the World Wide Web.

ISBN: 031303687X (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

286621
Advertising
--Social aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5821 / .H637 2005eb

Dewey Class. No.: 659.1/042

Selling the dream = why advertising is good business /
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100 1 $a Hood, John M. $q (John McDonald), $d 1966- $3 342004
245 1 0 $a Selling the dream $h [electronic resource] : $b why advertising is good business / $c John Hood.
260 $a Westport, Conn. : $c 2005. $b Praeger Publishers,
300 $a x, 258 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [225]-249) and index.
505 0 $a Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2006. $n Available via the World Wide Web. $n Access is limited to subscribers of ebooks.greenwood.com.
650 0 $a Advertising $x Social aspects. $3 286621
655 7 $a Electronic books. $2 local. $3 96803
776 1 $c Original $z 0275984354 $w (DLC) 2005018656 $w (OCoLC)60971727
856 4 $u http://www.ebooks.greenwood.com/reader.jsp?x=C8435&p=cover
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