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Selling the dream = why advertising is good business /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Selling the dream/ John Hood.
其他題名:	why advertising is good business /
作者:	Hood, John M.
出版者:	Westport, Conn. :Praeger Publishers, : 2005.,
面頁冊數:	x, 258 p. ;25 cm.;
標題:	Advertising - Social aspects. -
電子資源:	http://www.ebooks.greenwood.com/reader.jsp?x=C8435&p=cover
ISBN:	031303687X (electronic bk.)

Selling the dream = why advertising is good business /
Hood, John M.1966-

Selling the dreamwhy advertising is good business /[electronic resource] :John Hood. - Westport, Conn. :Praeger Publishers,2005. - x, 258 p. ;25 cm.

Includes bibliographical references (p. [225]-249) and index.

Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2006.

Available via the World Wide Web.

ISBN: 031303687X (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

286621
Advertising
--Social aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5821 / .H637 2005eb

Dewey Class. No.: 659.1/042

Selling the dream = why advertising is good business /
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504 $a Includes bibliographical references (p. [225]-249) and index.
505 0 $a Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
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