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Experiment-research methodology in m...
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Patzer, Gordon L.
Experiment-research methodology in marketing = types and applications /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Experiment-research methodology in marketing/ Gordon L. Patzer.
Reminder of title:
types and applications /
Author:
Patzer, Gordon L.
Published:
Westport, Conn. :Quorum, : c1996.,
Description:
ix, 216 p. :ill. ; : 25 cm.;
Subject:
Marketing research. -
Online resource:
http://www.ebooks.greenwood.com/reader.jsp?x=0899309607&p=cover
ISBN:
0313036039 (electronic bk.)
Experiment-research methodology in marketing = types and applications /
Patzer, Gordon L.
Experiment-research methodology in marketing
types and applications /[electronic resource] :Gordon L. Patzer. - Westport, Conn. :Quorum,c1996. - ix, 216 p. :ill. ;25 cm.
Includes bibliographical references and index.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.
Available via the World Wide Web.
ISBN: 0313036039 (electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
73245
Marketing research.
Subjects--Index Terms:
Market researchIndex Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.2 / .P379 1996eb
Dewey Class. No.: 658.8/3
Experiment-research methodology in marketing = types and applications /
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types and applications /
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Includes bibliographical references and index.
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