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Globalization and its managerial implications

Record Type:	Electronic resources : Monograph/item
Title/Author:	Globalization and its managerial implications/ edited by C.P. Rao.
other author:	Rao, C. P.
Published:	Westport, Conn. :Quorum Books, : 2001.,
Description:	xvii, 302 p. :ill. ; : 24 cm.;
Subject:	Export marketing. -
Online resource:	http://www.ebooks.greenwood.com/reader.jsp?x=2000546E&p=cover
ISBN:	0313002800 (electronic bk.)

Globalization and its managerial implications
Globalization and its managerial implications[electronic resource] /edited by C.P. Rao. - Westport, Conn. :Quorum Books,2001. - xvii, 302 p. :ill. ;24 cm.

Includes bibliographical references and index.

Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland -- Using cooperative strategies to compete in a changing world / Pervez N. Ghauri -- Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens -- Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao -- A resource-based model of the internationalization process of the firm / D. Deo Sharma -- The interface between global sourcing and marketing / C.P. Rao and Jerome Witt -- International sourcing : entering and exiting different networks / Per Servais' -- The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao -- The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou -- Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao -- International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen -- Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski -- Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi -- International technology alliances : recent trends in the IT sector / P.M. Rao -- Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen -- Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies -- The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.

Available via the World Wide Web.

ISBN: 0313002800 (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

195676
Export marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF1416 / .G575 2001eb

Dewey Class. No.: 658/.049

Globalization and its managerial implications
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