新生學校財團法人新生醫護管理專科學校圖書館 |

Globalization and its managerial implications

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Globalization and its managerial implications/ edited by C.P. Rao.
其他作者:	Rao, C. P.
出版者:	Westport, Conn. :Quorum Books, : 2001.,
面頁冊數:	xvii, 302 p. :ill. ; : 24 cm.;
標題:	Export marketing. -
電子資源:	http://www.ebooks.greenwood.com/reader.jsp?x=2000546E&p=cover
ISBN:	0313002800 (electronic bk.)

Globalization and its managerial implications
Globalization and its managerial implications[electronic resource] /edited by C.P. Rao. - Westport, Conn. :Quorum Books,2001. - xvii, 302 p. :ill. ;24 cm.

Includes bibliographical references and index.

Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland -- Using cooperative strategies to compete in a changing world / Pervez N. Ghauri -- Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens -- Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao -- A resource-based model of the internationalization process of the firm / D. Deo Sharma -- The interface between global sourcing and marketing / C.P. Rao and Jerome Witt -- International sourcing : entering and exiting different networks / Per Servais' -- The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao -- The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou -- Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao -- International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen -- Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski -- Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi -- International technology alliances : recent trends in the IT sector / P.M. Rao -- Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen -- Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies -- The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.

Available via the World Wide Web.

ISBN: 0313002800 (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

195676
Export marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF1416 / .G575 2001eb

Dewey Class. No.: 658/.049

Globalization and its managerial implications
LDR:03332nmm 2200313Ka 4500 001 174946
005 19991017162715.0
006 m d
007 cr cn
008 160302s2001 ctua sb 001 0 eng d
020 $a 0313002800 (electronic bk.)
020 $a 9780313002809 (electronic bk.)
035 $a 00000381
037 $b Greenwood eBooks $n http://www.ebooks.greenwood.com/about.asp
040 $a LUCPP $c LUCPP $d BTCTA $d YDXCP $d WDICP
049 $a WDIA
050 1 4 $a HF1416 $b .G575 2001eb
082 0 4 $a 658/.049 $2 22
245 0 0 $a Globalization and its managerial implications $h [electronic resource] / $c edited by C.P. Rao.
260 $a Westport, Conn. : $c 2001. $b Quorum Books,
300 $a xvii, 302 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland -- Using cooperative strategies to compete in a changing world / Pervez N. Ghauri -- Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens -- Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao -- A resource-based model of the internationalization process of the firm / D. Deo Sharma -- The interface between global sourcing and marketing / C.P. Rao and Jerome Witt -- International sourcing : entering and exiting different networks / Per Servais' -- The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao -- The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou -- Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao -- International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen -- Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski -- Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi -- International technology alliances : recent trends in the IT sector / P.M. Rao -- Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen -- Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies -- The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2004. $n Available via the World Wide Web. $n Access is limited to subscribers of ebooks.greenwood.com.
650 0 $a Export marketing. $3 195676
650 0 $a International business enterprises $x Management. $3 100755
650 0 $a Competition, International. $3 100667
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Rao, C. P. $3 312966
776 1 $c Original $z 1567202632 $w (DLC) 99046052 $w (OCoLC)42296084
856 4 $u http://www.ebooks.greenwood.com/reader.jsp?x=2000546E&p=cover
910 $a cpp3253
938 $a Baker and Taylor $b BTCP $n bl2002006968
938 $a YBP Library Services $b YANK $n 2294412
994 $a 02 $b WDI