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The emerging high-tech consumer = a ...
~
Reddy, Allan C.
The emerging high-tech consumer = a market profile and marketing strategy implications /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The emerging high-tech consumer/ edited by Allan C. Reddy.
Reminder of title:
a market profile and marketing strategy implications /
other author:
Reddy, Allan C.
Published:
Westport, Conn. :Quorum Books, : 1997.,
Description:
xii, 160 p. :ill. ; : 24 cm.;
Subject:
Affluent consumers. -
Online resource:
http://www.ebooks.greenwood.com/reader.jsp?x=20005D78&p=cover
ISBN:
0313008191 (electronic bk.)
The emerging high-tech consumer = a market profile and marketing strategy implications /
The emerging high-tech consumer
a market profile and marketing strategy implications /[electronic resource] :edited by Allan C. Reddy. - Westport, Conn. :Quorum Books,1997. - xii, 160 p. :ill. ;24 cm.
Includes bibliographical references (p. [145]-152) and indexes.
High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.
Available via the World Wide Web.
ISBN: 0313008191 (electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
342992
Affluent consumers.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.32 / .E527 1997eb
Dewey Class. No.: 658.8/34/08621
The emerging high-tech consumer = a market profile and marketing strategy implications /
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a market profile and marketing strategy implications /
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edited by Allan C. Reddy.
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High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
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