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Marketing channel management = peopl...
~
McCalley, Russell W.
Marketing channel management = people, products, programs, and markets /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Marketing channel management/ Russell W. McCalley ; foreword by Ray Goldberg.
Reminder of title:
people, products, programs, and markets /
Author:
McCalley, Russell W.
Published:
Westport, Conn. :Praeger, : 1996.,
Description:
xx, 262 p. ;24 cm.;
Subject:
Marketing channels. -
Online resource:
http://www.ebooks.greenwood.com/reader.jsp?x=0275954390&p=cover
ISBN:
0313023735 (electronic bk.)
Marketing channel management = people, products, programs, and markets /
McCalley, Russell W.
Marketing channel management
people, products, programs, and markets /[electronic resource] :Russell W. McCalley ; foreword by Ray Goldberg. - Westport, Conn. :Praeger,1996. - xx, 262 p. ;24 cm.
Includes bibliographical references (p. [251]-255) and index.
Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.
Available via the World Wide Web.
ISBN: 0313023735 (electronic bk.)
Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:
298429
Marketing channels.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.129 / .M383 1996eb
Dewey Class. No.: 658.8/4
Marketing channel management = people, products, programs, and markets /
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