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Marketing and entrepreneurship = research ideas and opportunities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and entrepreneurship/ Gerald E. Hills.
Reminder of title:	research ideas and opportunities /
Author:	Hills, Gerald E.
Published:	Westport, Conn. :Quorum Books, : 1994.,
Description:	xiv, 330 p. :ill. ; : 24 cm.;
Subject:	Marketing. -
Online resource:	http://www.ebooks.greenwood.com/reader.jsp?x=0899307655&p=cover
ISBN:	0313034400 (electronic bk.)

Marketing and entrepreneurship = research ideas and opportunities /
Hills, Gerald E.

Marketing and entrepreneurshipresearch ideas and opportunities /[electronic resource] :Gerald E. Hills. - Westport, Conn. :Quorum Books,1994. - xiv, 330 p. :ill. ;24 cm.

Includes bibliographical references and index.

Marketing and entrepreneurship : the domain / Gerald E. Hills -- Defining and conceptualizing entrepreneurship : a process approach / Neil C. Churchill and Daniel F. Muzyka -- Where's entrepreneurship? Finding the definitve definition / William B. Gartner -- Marketing/entrepreneurship interface : a conceptualization / David M. Gardner -- Broadening the concept of entrepreneur : the entrepreneurship consumer / Jonathan C. Huefner and H. Keith Hunt -- Conceptualizing entrepreneurial opportunity identification / Peder Smed Christensen, Ole Ohlenschlaeger Madsen, and Rein Petersen -- Evaluating new venture ideas : considerations from the new product development process / Stanley F. Stasch -- Opportunity recognition : lessons from venture capital / Jeffry A. Timmons and Daniel F. Muzyka -- Analyzing market opportunities for new ventures / Ernest R. Cadotte and Robert B. Woodruff -- Product/service development in new/growing firms / Robert D. Hisrich -- Pricing for entrepreneurial firms / Richard D. Teach and Robert G. Schwartz -- Distribution in new/growing firms / Charles H. Davis and Mohammed Y.A. Rawwas -- Entrepreneurship and the sales function / Michael H. Morris, Raymond W. LaForge, and Thomas N. Ingram -- Research on marketing communication at the marketing/entrepreneurship interface / Rae K. Eighmey, John B. Eighmey, and H. Keith Hunt -- Market entry strategies for new corporate ventures / Zenas Block and Ian C. MacMillan -- An agenda for integrating entrepreneurship and marketing strategy research / David M. Cravens ... [et al.] -- Entrepreneurship in international marketing : a continuing research challenge / Hans B. Thorelli and George Tesar -- Entrepreneurship in LDCs : perspectives and experiences / William Lazer and David K. Hardin --The entrepreneur, the market context, and the venture / Alan L. Carsrud, Robert H. Brockhaus, and Kelly G. Shaver -- Employment growth in the decade of the entrepreneur / Bruce A. Kirchhoff and Bruce D. Phillips.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.

Available via the World Wide Web.

ISBN: 0313034400 (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

73316
Marketing.
Subjects--Index Terms:

MarketingIndex Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415 / .H524 1994eb

Dewey Class. No.: 658.8

Marketing and entrepreneurship = research ideas and opportunities /
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