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IMC, the next generation = five step...
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Schultz, Don E.
IMC, the next generation = five steps for delivering value and measuring financial returns /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
IMC, the next generation/ by Don E. Schultz, Heidi F. Schultz.
其他題名:
five steps for delivering value and measuring financial returns /
作者:
Schultz, Don E.
其他作者:
Schultz, Heidi F.
出版者:
New York :McGraw-Hill, : c2004.,
面頁冊數:
xxiii, 408 p. :ill. ; : 24 cm.;
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Brand name products. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610230037
IMC, the next generation = five steps for delivering value and measuring financial returns /
Schultz, Don E.
IMC, the next generation
five steps for delivering value and measuring financial returns /[electronic resource]by Don E. Schultz, Heidi F. Schultz. - New York :McGraw-Hill,c2004. - xxiii, 408 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 15, 2007).
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610230037
LCCN: 2003003687Subjects--Topical Terms:
86051
Brand name products.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415 / .S3595 2004eb
Dewey Class. No.: 658.8
IMC, the next generation = five steps for delivering value and measuring financial returns /
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