Brand royalty = how the world's top ...
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  • Brand royalty = how the world's top 100 brands thrive and survive /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Brand royalty/ Matt Haig.
    Reminder of title: how the world's top 100 brands thrive and survive /
    Author: Haig, Matt.
    Published: London ;Kogan Page, : c2004.,
    Description: vi, 314 p. :ill. (some col.) ; : 25 cm.;
    Notes: Title from e-book title screen (viewed October 15, 2007).
    Subject: Brand name products - Management. -
    Online resource: Connect to MyiLibrary resource
    ISBN: 9786610435517
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