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Brand royalty = how the world's top ...
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MyiLibrary.
Brand royalty = how the world's top 100 brands thrive and survive /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Brand royalty/ Matt Haig.
其他題名:
how the world's top 100 brands thrive and survive /
作者:
Haig, Matt.
出版者:
London ;Kogan Page, : c2004.,
面頁冊數:
vi, 314 p. :ill. (some col.) ; : 25 cm.;
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Brand name products - Management. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610435517
Brand royalty = how the world's top 100 brands thrive and survive /
Haig, Matt.
Brand royalty
how the world's top 100 brands thrive and survive /[electronic resource] :Matt Haig. - London ;Kogan Page,c2004. - vi, 314 p. :ill. (some col.) ;25 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610435517
LCCN: 2004015322Subjects--Topical Terms:
159411
Brand name products
--Management.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7 / H346 2004eb
Dewey Class. No.: 658.8/27
Brand royalty = how the world's top 100 brands thrive and survive /
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