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Retailization = brand survival in th...
~
Thomassen, Lars.
Retailization = brand survival in the age of retailer power /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Retailization/ Lars Thomassen, Keith Lincoln & Anthony Aconis.
Reminder of title:
brand survival in the age of retailer power /
Author:
Thomassen, Lars.
other author:
Aconis, Anthony.
Published:
London :Kogan Page, : 2006.,
Description:
xviii, 221 p. :ill. ; : 24 cm.;
Notes:
Title from e-book title screen (viewed October 16, 2007).
Subject:
Retail trade. -
Online resource:
Connect to MyiLibrary resource
ISBN:
9786610550661
Retailization = brand survival in the age of retailer power /
Thomassen, Lars.
Retailization
brand survival in the age of retailer power /[electronic resource] :Lars Thomassen, Keith Lincoln & Anthony Aconis. - London :Kogan Page,2006. - xviii, 221 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 16, 2007).
Includes bibliographical references (p. 199-209) and index.
Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610550661Subjects--Topical Terms:
159406
Retail trade.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7
Dewey Class. No.: 658.8'27
Retailization = brand survival in the age of retailer power /
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brand survival in the age of retailer power /
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Lars Thomassen, Keith Lincoln & Anthony Aconis.
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Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.
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Electronic reproduction.
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2007
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Available via World Wide Web.
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http://www.myilibrary.com?id=55066
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