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Retailization = brand survival in th...
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Thomassen, Lars.
Retailization = brand survival in the age of retailer power /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Retailization/ Lars Thomassen, Keith Lincoln & Anthony Aconis.
其他題名:
brand survival in the age of retailer power /
作者:
Thomassen, Lars.
其他作者:
Lincoln, Keith.
出版者:
London :Kogan Page, : 2006.,
面頁冊數:
xviii, 221 p. :ill. ; : 24 cm.;
附註:
Title from e-book title screen (viewed October 16, 2007).
標題:
Brand name products. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610550661
Retailization = brand survival in the age of retailer power /
Thomassen, Lars.
Retailization
brand survival in the age of retailer power /[electronic resource] :Lars Thomassen, Keith Lincoln & Anthony Aconis. - London :Kogan Page,2006. - xviii, 221 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 16, 2007).
Includes bibliographical references (p. 199-209) and index.
Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610550661Subjects--Topical Terms:
86051
Brand name products.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7
Dewey Class. No.: 658.8'27
Retailization = brand survival in the age of retailer power /
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