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Principles of direct and database ma...
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Tapp, Alan.
Principles of direct and database marketing
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Principles of direct and database marketing/ Alan Tapp.
作者:
Tapp, Alan.
出版者:
Harlow :Financial Times Prentice Hall, : 2005.,
面頁冊數:
xiv, 489 p. :ill. ; : 25 cm.;
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Database marketing. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610601257
Principles of direct and database marketing
Tapp, Alan.
Principles of direct and database marketing
[electronic resource] /Alan Tapp. - 3rd ed. - Harlow :Financial Times Prentice Hall,2005. - xiv, 489 p. :ill. ;25 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610601257
LCCN: 2004051223
Nat. Bib. No.: GBA456125bnbSubjects--Topical Terms:
263972
Database marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.126 / .T35 2005eb
Dewey Class. No.: 658.872
Principles of direct and database marketing
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