Language:
English
繁體中文
Help
回圖書館
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
The elusive fan = reinventing sports...
~
Shields, Ben.
The elusive fan = reinventing sports in a crowded marketplace /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The elusive fan/ Irving Rein, Philip Kotler, Ben Shields.
Reminder of title:
reinventing sports in a crowded marketplace /
Author:
Rein, Irving J.
other author:
Shields, Ben.
Published:
New York :McGraw-Hill, : c2006.,
Description:
xiv, 345 p. ;24 cm.;
Notes:
Title from e-book title screen (viewed October 15, 2007).
Subject:
Professional sports - United States. -
Online resource:
Connect to MyiLibrary resource
ISBN:
9786610644087
The elusive fan = reinventing sports in a crowded marketplace /
Rein, Irving J.
The elusive fan
reinventing sports in a crowded marketplace /[electronic resource] :Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p. ;24 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references (p. 307-327) and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610644087
LCCN: 2006018779
Nat. Bib. No.: GBA642051bnb
Nat. Bib. Agency Control No.: 013454410UkSubjects--Topical Terms:
280732
Professional sports
--United States.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: GV716 / .R45 2006eb
Dewey Class. No.: 796.06/98
The elusive fan = reinventing sports in a crowded marketplace /
LDR
:01157cmm 2200313 a 4500
001
176924
003
DLC
005
20070731090925.0
006
m d
007
cr zn |
008
160308s2006 nyu sb 001 0 eng
010
$a
2006018779
015
$a
GBA642051
$2
bnb
016
7
$a
013454410
$2
Uk
020
$a
9786610644087
020
$z
0071454098 (Cloth)
020
$z
0071491147 (electronic bk.)
035
$a
064408
$b
MIL
035
$a
cis5672941
040
$a
UK-RwCLS
$c
UK-RwCLS
043
$a
n-us---
050
1 4
$a
GV716
$b
.R45 2006eb
082
0 4
$a
796.06/98
$2
22
100
1
$a
Rein, Irving J.
$3
100650
245
1 4
$a
The elusive fan
$h
[electronic resource] :
$b
reinventing sports in a crowded marketplace /
$c
Irving Rein, Philip Kotler, Ben Shields.
260
$a
New York :
$c
c2006.
$b
McGraw-Hill,
300
$a
xiv, 345 p. ;
$c
24 cm.
500
$a
Title from e-book title screen (viewed October 15, 2007).
504
$a
Includes bibliographical references (p. 307-327) and index.
533
$a
Electronic reproduction.
$b
UK :
$c
MyiLibrary,
$d
2007
$n
Available via World Wide Web.
$n
Access may be limited to MIL affiliated libraries.
650
0
$a
Professional sports
$z
United States.
$3
280732
650
0
$a
Sports spectators
$z
United States.
$3
346321
650
0
$a
Communication in marketing.
$3
231217
650
0
$a
Sports
$x
Economic aspects.
$3
211175
650
0
$a
Sports
$x
Marketing.
$3
97120
655
7
$a
Electronic books.
$2
local.
$3
96803
700
1
$a
Shields, Ben.
$3
346320
700
1
$a
Kotler, Philip.
$3
88259
710
2
$a
MyiLibrary.
$3
311848
856
4
$z
Connect to MyiLibrary resource
$u
http://www.myilibrary.com?id=64408
based on 0 review(s)
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login