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The elusive fan = reinventing sports...
~
Shields, Ben.
The elusive fan = reinventing sports in a crowded marketplace /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The elusive fan/ Irving Rein, Philip Kotler, Ben Shields.
其他題名:
reinventing sports in a crowded marketplace /
作者:
Rein, Irving J.
其他作者:
Shields, Ben.
出版者:
New York :McGraw-Hill, : c2006.,
面頁冊數:
xiv, 345 p. ;24 cm.;
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Professional sports - United States. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610644087
The elusive fan = reinventing sports in a crowded marketplace /
Rein, Irving J.
The elusive fan
reinventing sports in a crowded marketplace /[electronic resource] :Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p. ;24 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references (p. 307-327) and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610644087
LCCN: 2006018779
Nat. Bib. No.: GBA642051bnb
Nat. Bib. Agency Control No.: 013454410UkSubjects--Topical Terms:
280732
Professional sports
--United States.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: GV716 / .R45 2006eb
Dewey Class. No.: 796.06/98
The elusive fan = reinventing sports in a crowded marketplace /
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