The elusive fan = reinventing sports...
Shields, Ben.

 

  • The elusive fan = reinventing sports in a crowded marketplace /
  • 紀錄類型: 書目-電子資源 : 單行本
    正題名/作者: The elusive fan/ Irving Rein, Philip Kotler, Ben Shields.
    其他題名: reinventing sports in a crowded marketplace /
    作者: Rein, Irving J.
    其他作者: Shields, Ben.
    出版者: New York :McGraw-Hill, : c2006.,
    面頁冊數: xiv, 345 p. ;24 cm.;
    附註: Title from e-book title screen (viewed October 15, 2007).
    標題: Professional sports - United States. -
    電子資源: Connect to MyiLibrary resource
    ISBN: 9786610644087
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