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Brand failures = the truth about the...

Haig, Matt.

Brand failures = the truth about the 100 biggest branding mistakes of all time /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Brand failures/ Matt Haig.
其他題名:	the truth about the 100 biggest branding mistakes of all time /
作者:	Haig, Matt.
出版者:	London :Kogan Page, : 2008, 2003.,
面頁冊數:	xii, 260 p. ;22 cm.;
附註:	Title from e-book title screen (viewed September 2, 2008).
標題:	Branding (Marketing). -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611386405

Brand failures = the truth about the 100 biggest branding mistakes of all time /
Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /[electronic resource] :Matt Haig. - London :Kogan Page,2008, 2003. - xii, 260 p. ;22 cm.

Title from e-book title screen (viewed September 2, 2008).

Includes index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611386405

Source: 138640MILSubjects--Topical Terms:

298422
Branding (Marketing).
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD69.B7 / H345 2008eb

Dewey Class. No.: 658.827

Brand failures = the truth about the 100 biggest branding mistakes of all time /
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650 0 $a Product management. $3 73244
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