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Brand failures = the truth about the...

Haig, Matt.

Brand failures = the truth about the 100 biggest branding mistakes of all time /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand failures/ Matt Haig.
Reminder of title:	the truth about the 100 biggest branding mistakes of all time /
Author:	Haig, Matt.
Published:	London :Kogan Page, : 2008, 2003.,
Description:	xii, 260 p. ;22 cm.;
Notes:	Title from e-book title screen (viewed September 2, 2008).
Subject:	Product management. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786611386405

Brand failures = the truth about the 100 biggest branding mistakes of all time /
Haig, Matt.

Brand failuresthe truth about the 100 biggest branding mistakes of all time /[electronic resource] :Matt Haig. - London :Kogan Page,2008, 2003. - xii, 260 p. ;22 cm.

Title from e-book title screen (viewed September 2, 2008).

Includes index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611386405

Source: 138640MILSubjects--Topical Terms:

73244
Product management.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD69.B7 / H345 2008eb

Dewey Class. No.: 658.827

Brand failures = the truth about the 100 biggest branding mistakes of all time /
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020 $z 0749444339 (Paper)
020 $z 0749454636 (electronic bk.)
035 $a cis8784506
037 $a 138640 $b MIL
040 $a UK-RwCLS $c UK-RwCLS $d CaONFJC
050 4 $a HD69.B7 $b H345 2008eb
082 0 4 $a 658.827 $2 22
100 1 $a Haig, Matt. $3 345987
245 1 0 $a Brand failures $h [electronic resource] : $b the truth about the 100 biggest branding mistakes of all time / $c Matt Haig.
260 $a London : $c 2008, 2003. $b Kogan Page,
300 $a xii, 260 p. ; $c 22 cm.
500 $a Title from e-book title screen (viewed September 2, 2008).
500 $a Reprint. Originally published: 2003
504 $a Includes index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Product management. $3 73244
650 0 $a Branding (Marketing). $3 298422
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a MyiLibrary. $3 311848
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=138640

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