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Brands = meaning and value in media ...
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MyiLibrary.
Brands = meaning and value in media culture /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Brands/ Adam Arvidsson.
其他題名:
meaning and value in media culture /
作者:
Arvidsson, Adam.
出版者:
Abingdon, Oxon ;Routledge, : 2006.,
面頁冊數:
168 p.
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Brand name products - Management. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610408481
Brands = meaning and value in media culture /
Arvidsson, Adam.
Brands
meaning and value in media culture /[electronic resource] :Adam Arvidsson. - Abingdon, Oxon ;Routledge,2006. - 168 p.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610408481
LCCN: 2005009512Subjects--Topical Terms:
159411
Brand name products
--Management.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7 / A78 2005eb
Dewey Class. No.: 658.8/27
Brands = meaning and value in media culture /
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