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Creative marketing = an extended met...
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MyiLibrary.
Creative marketing = an extended metaphor for marketing in a new age /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Creative marketing/ by Ian Fillis and Ruth Rentschler.
其他題名:
an extended metaphor for marketing in a new age /
作者:
Fillis, Ian.
其他作者:
Rentschler, Ruth,
出版者:
New York :Palgrave Macmillan, : 2005.,
面頁冊數:
p. cm.
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Creative ability in business. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610425051
Creative marketing = an extended metaphor for marketing in a new age /
Fillis, Ian.
Creative marketing
an extended metaphor for marketing in a new age /[electronic resource] :by Ian Fillis and Ruth Rentschler. - New York :Palgrave Macmillan,2005. - p. cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610425051
LCCN: 2005049931Subjects--Topical Terms:
73131
Creative ability in business.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.123 / .F56 2005eb
Dewey Class. No.: 658.8
Creative marketing = an extended metaphor for marketing in a new age /
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