Creative marketing = an extended met...
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  • Creative marketing = an extended metaphor for marketing in a new age /
  • 紀錄類型: 書目-電子資源 : 單行本
    正題名/作者: Creative marketing/ by Ian Fillis and Ruth Rentschler.
    其他題名: an extended metaphor for marketing in a new age /
    作者: Fillis, Ian.
    其他作者: Rentschler, Ruth,
    出版者: New York :Palgrave Macmillan, : 2005.,
    面頁冊數: p. cm.
    附註: Title from e-book title screen (viewed October 15, 2007).
    標題: Creative ability in business. -
    電子資源: Connect to MyiLibrary resource
    ISBN: 9786610425051
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