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Consuming books = the marketing and ...
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MyiLibrary.
Consuming books = the marketing and consumption of literature /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Consuming books/ edited by Stephen Brown.
其他題名:
the marketing and consumption of literature /
其他作者:
Brown, Stephen,
出版者:
London :Routledge, : 2006.,
面頁冊數:
xv, 218 p. :ill., port. ; : 25 cm.;
附註:
Title from e-book title screen (viewed October 16, 2007).
叢書名:
Routledge interpretive marketing research
標題:
Authors and readers. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610506163
Consuming books = the marketing and consumption of literature /
Consuming books
the marketing and consumption of literature /[electronic resource] :edited by Stephen Brown. - London :Routledge,2006. - xv, 218 p. :ill., port. ;25 cm. - Routledge interpretive marketing research.
Title from e-book title screen (viewed October 16, 2007).
Includes bibliographical references and index.
'Consuming Books' steps back from book marketing and looks at the industry from a broader consumer research perspective. It argues that far from being a backwater, the book industry epitomises today's entertainment economy: fast moving, hit driven, intense competition, rapid technological change, etc.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610506163Subjects--Topical Terms:
91780
Authors and readers.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: Z278 / .C66 2006eb
Dewey Class. No.: 002'.0688
Consuming books = the marketing and consumption of literature /
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