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Up close & personal? = customer rela...
~
Gamble, Paul R.
Up close & personal? = customer relationship marketing @ work /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Up close & personal?/ Paul R. Gamble ... [et al.].
Reminder of title:
customer relationship marketing @ work /
other author:
Gamble, Paul R.
Published:
London :Kogan Page, : 2006.,
Description:
xii, 428 p. :ill. ; : 24 cm.;
Notes:
Title from e-book title screen (viewed October 16, 2007).
Subject:
Customer relations. -
Online resource:
Connect to MyiLibrary resource
ISBN:
9786610550678
Up close & personal? = customer relationship marketing @ work /
Up close & personal?
customer relationship marketing @ work /[electronic resource] :Paul R. Gamble ... [et al.]. - 3rd ed. - London :Kogan Page,2006. - xii, 428 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 16, 2007).
Includes bibliographical references (p. 415-422) and index.
Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610550678Subjects--Topical Terms:
100538
Customer relations.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.55 / .G36 2006eb
Dewey Class. No.: 658.8'12
Up close & personal? = customer relationship marketing @ work /
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customer relationship marketing @ work /
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Title from e-book title screen (viewed October 16, 2007).
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Includes bibliographical references (p. 415-422) and index.
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Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.
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Available via World Wide Web.
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