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Up close & personal? = customer rela...
~
Gamble, Paul R.
Up close & personal? = customer relationship marketing @ work /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Up close & personal?/ Paul R. Gamble ... [et al.].
其他題名:
customer relationship marketing @ work /
其他作者:
Gamble, Paul R.
出版者:
London :Kogan Page, : 2006.,
面頁冊數:
xii, 428 p. :ill. ; : 24 cm.;
附註:
Title from e-book title screen (viewed October 16, 2007).
標題:
Customer relations. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610550678
Up close & personal? = customer relationship marketing @ work /
Up close & personal?
customer relationship marketing @ work /[electronic resource] :Paul R. Gamble ... [et al.]. - 3rd ed. - London :Kogan Page,2006. - xii, 428 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 16, 2007).
Includes bibliographical references (p. 415-422) and index.
Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610550678Subjects--Topical Terms:
100538
Customer relations.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.55 / .G36 2006eb
Dewey Class. No.: 658.8'12
Up close & personal? = customer relationship marketing @ work /
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