Services marketing = managing the se...
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  • Services marketing = managing the service value chain /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Services marketing/ Manfred Bruhn and Dominck Georgi.
    Reminder of title: managing the service value chain /
    Author: Bruhn, Manfred.
    other author: Georgi, Dominck.
    Published: Harlow :Financial Times Prentice Hall, : 2006.,
    Description: xxvi, 478 p. :ill. ; : 25 cm.;
    Notes: Title from e-book title screen (viewed October 15, 2007).
    Subject: Service industries - Marketing -
    Online resource: Connect to MyiLibrary resource
    ISBN: 9786610601066
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