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Services marketing = managing the se...
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MyiLibrary.
Services marketing = managing the service value chain /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Services marketing/ Manfred Bruhn and Dominck Georgi.
Reminder of title:
managing the service value chain /
Author:
Bruhn, Manfred.
other author:
Georgi, Dominck.
Published:
Harlow :Financial Times Prentice Hall, : 2006.,
Description:
xxvi, 478 p. :ill. ; : 25 cm.;
Notes:
Title from e-book title screen (viewed October 15, 2007).
Subject:
Service industries - Marketing -
Online resource:
Connect to MyiLibrary resource
ISBN:
9786610601066
Services marketing = managing the service value chain /
Bruhn, Manfred.
Services marketing
managing the service value chain /[electronic resource] :Manfred Bruhn and Dominck Georgi. - Harlow :Financial Times Prentice Hall,2006. - xxvi, 478 p. :ill. ;25 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references (p. 449-466) and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610601066
LCCN: 2005053044
Nat. Bib. No.: GBA571065bnbSubjects--Topical Terms:
350872
Service industries
--MarketingIndex Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD9980.5 / .B78 2006eb
Dewey Class. No.: 658.8
Services marketing = managing the service value chain /
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managing the service value chain /
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Title from e-book title screen (viewed October 15, 2007).
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http://www.myilibrary.com?id=60106
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