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Services marketing = managing the se...
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MyiLibrary.
Services marketing = managing the service value chain /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Services marketing/ Manfred Bruhn and Dominck Georgi.
其他題名:
managing the service value chain /
作者:
Bruhn, Manfred.
其他作者:
Georgi, Dominck.
出版者:
Harlow :Financial Times Prentice Hall, : 2006.,
面頁冊數:
xxvi, 478 p. :ill. ; : 25 cm.;
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Business logistics - Management. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610601066
Services marketing = managing the service value chain /
Bruhn, Manfred.
Services marketing
managing the service value chain /[electronic resource] :Manfred Bruhn and Dominck Georgi. - Harlow :Financial Times Prentice Hall,2006. - xxvi, 478 p. :ill. ;25 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references (p. 449-466) and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610601066
LCCN: 2005053044
Nat. Bib. No.: GBA571065bnbSubjects--Topical Terms:
131306
Business logistics
--Management.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD9980.5 / .B78 2006eb
Dewey Class. No.: 658.8
Services marketing = managing the service value chain /
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